Our Story

Made for people who actually live this.
Not the people who post about it. The ones who smell like sunscreen and gas at 7pm. Who keep a spare flip flop in the truck. Who have a story about a docking and a story about a fish and both of them get better every year.

Wear it. Wreck it. Buy another.
100% cotton solids. 90/10 heather blends. Made for the life — not for the closet.

You'll know if you're one of us:
You've apologized to your crew. Out loud.
You've watched the sunrise from a boat and didn't post it.
You've peed off a dock with full conviction.
You've stayed out longer than you should have. Repeatedly.

Boaters. Anglers. Dock sitters. Lake rats. Beach walkers. Anyone who'd skip the wedding for a tide change.

Welcome to BeaconTide.